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The Busy Person's Guide to 10g of Protein: Why Our Elite Squares Are a Game Changer

Eating well is usually the intention: more protein, more vegetables, maybe a multivitamin to cover the basics. The challenge is that busy days have a way of turning good plans into whatever is quickest.

Between meetings, commutes, kids, deadlines, and the general pace of life, nutrition can slip down the priority list. Convenience tends to win, not because we don’t care, but because time and energy are limited.

That’s exactly why we created the Elite Squares.

The Protein Problem Most Busy People Face

Here’s the thing about protein: your body does best when protein intake is spread across the day, rather than concentrated in one meal.

Research suggests adults need about 0.83 grams of protein per kilogram of body weight daily. For a 150-pound person, that's roughly 56 grams spread across the day. Sounds simple enough, right?

That’s where it gets tricky in real life.

Most high protein snacks on the market are either:

  • Packed with sugar and artificial junk
  • Taste like cardboard wrapped in disappointment
  • Require refrigeration or preparation
  • Missing everything else your body needs

You end up choosing between convenience and nutrition, and when you’re moving from one task to the next, the most available option often wins.

We think you shouldn't have to choose.

What If Your Snack Did More?

An Elite Square is designed to be the kind of snack you can keep in your pocket, bag, or desk drawer, and still feel good about reaching for. It’s crispy, genuinely enjoyable to eat, and it delivers:

  • 10 grams of protein
  • 15+ nutrient-dense whole foods
  • 30% of your daily vitamins

No refrigeration needed, and no prep time.

That’s the Elite Square.

We designed it for real life: the parent juggling schedules, the professional eating lunch at their desk (again), the athlete who needs practical fuel between training sessions, and anyone who wants a more supportive option without adding another complicated routine.

The Protein: 10 Grams of Purposeful Fuel

Ten grams might not sound like a lot compared to some protein bars that boast 20 or 30 grams. But here's what we've learned: more isn't always better.

Your body can only absorb so much protein at once. Flooding your system with 30 grams in one sitting often means a good portion goes to waste. Spreading your protein intake across smaller, consistent doses throughout the day? That's what actually supports muscle maintenance, energy, and satiety.

The Elite Squares use a combination of collagen protein and nut or seed butter protein to deliver those 10 grams. Collagen supports your skin, joints, and connective tissue. Nut and seed butters brings more amino acids to provide a more complete mix and they also provides fibre and healthy fats as well. Think of it as purposeful fuel: not excessive, not skimpy, and built to fit into a normal day.

Beyond Protein: 15+ Nutrient-Dense Foods in Every Bite

Here's where the Elite Squares really stand apart from your typical healthy protein bar.

We didn't just add protein and call it a day. We packed each square with over 15 nutrient-dense whole foods:

Vegetables like spinach, broccoli, and kale bring vitamins, minerals, and fiber your body craves.

Fruits including strawberries and apples deliver antioxidants and natural sweetness.

Fungi like Maitake and Shiitake mushrooms offer immune-supporting compounds that have been valued for centuries.

Seeds such as flax and chia provide omega-3 fatty acids and additional protein.

Grains like oats and quinoa (technically a seed) contribute complex carbohydrates for sustained energy.

All of these ingredients are chosen to work together, supporting a more balanced nutrition profile than “protein + filler.”

This isn't a protein bar with a few token "superfoods" sprinkled in for marketing. This is real, whole-food nutrition compressed into a convenient square.

30% of Your Daily Vitamins: From Real Ingredients

A quick note on vitamins.

Many fortified foods and supplements use isolated vitamins because they’re easy to standardize and add in precise amounts. Whole-food sources, on the other hand, naturally include additional compounds (often called cofactors) that can help the body use nutrients effectively.

The Elite Squares take a food-first approach.

By using such a diverse blend of vegetables, fruits, fungi, seeds, and grains, we're able to deliver 30% of your daily value for 12 essential vitamins: and they come from the ingredients themselves. Not from a lab but from living things grown on Earth.

This matters because vitamins from whole foods come packaged with other naturally occurring compounds that may support absorption and utilization. It’s the difference between getting nutrients through foods that bring context, versus isolated nutrients on their own.

Let's Talk About Taste

Good nutrition only works if it’s something you’ll actually want to eat.

Most of us have tried “healthy” bars that technically check the nutrition boxes but are tough to enjoy, so they end up living in a bag or desk drawer for far longer than intended.

The Elite Squares are different in a very practical way: texture and taste were treated as non-negotiables.

They’re crispy (not chewy, dense, or chalky), with a satisfying crunch that makes them easy to reach for consistently. They’re also delicious in a grounded way: gentle sweetness from fruit, richness from nuts and seeds, and a balanced, toasty base from grains and seeds that makes it feel like a treat rather than a chore.

The goal is simple: make a snack you can look forward to, so the “better choice” is also the easy choice.

When to Reach for an Elite Square

The beauty of a portable, shelf-stable high protein snack is that it fits wherever you need it. Here are some moments when an Elite Square really shines:

Mid-morning slump. Breakfast was hours ago. Lunch is still far away. Your energy is fading and your focus is wandering. An Elite Square bridges that gap with protein and steady fuel.

Post-workout recovery. You just finished a run, a lift, or a yoga session. Your muscles need protein to repair and rebuild. The Elite Square delivers it without requiring you to blend anything or find a refrigerator.

Travel days. Airports, road trips, train stations: these are nutritional wastelands. Pack a few Elite Squares and you've got real food whenever you need it.

Busy parent survival mode. You fed the kids. You packed the lunches. You drove to practice. Somewhere in there, you forgot to eat anything yourself. The Elite Square is your backup plan.

Desk lunch companion. Maybe you brought a sad salad. Maybe you're having leftovers. Either way, adding an Elite Square boosts the protein and nutrition of whatever else you're eating.

The Honest Truth About Protein Bars

We want to be transparent with you.

Protein bars: including ours: are a convenience food. They're not meant to replace whole meals or a balanced diet built on real, unprocessed foods. When you have time to cook a proper meal with eggs, vegetables, legumes, and whole grains? Do that. Your body will thank you.

But we don't always have that time.

And when we don't, the choice usually becomes: eat something junky, eat nothing at all, or have a backup plan that actually supports our health.

The Elite Squares are that backup plan for the in-between moments: busy days, travel days, and the weeks when meal prep doesn’t happen the way you hoped it would.

Simple Ingredients, Real Results

When you flip over an Elite Square and read the ingredients, you'll recognize what you see. Oats. Peanuts. Honey. Flax seeds. Spinach powder. Blueberry powder. Collagen. Real foods with real names.

No artificial sweeteners. No mysterious additives. No ingredients you need a chemistry degree to understand.

Just whole foods, combined thoughtfully, to give you nutrition that fits in your pocket.

That's what we mean when we say game changer. Not hype. Not exaggeration. Just a genuinely better option for busy people who refuse to sacrifice their health for their schedule.

Ready to see what purposeful snacking feels like? Explore our Elite Squares and find out why so many busy people have made them a daily essential.

We wish you the best.

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